Insights & guides
#contractor leads
Practical, local guidance — what to watch for, what to ask, and how to make the right call fast.
Lead Economics
How much should contractors pay for leads?
A cheap lead can produce an expensive customer. Work backward from what a completed job leaves your business, then test the close rate needed to support the price.
Lead Quality
What counts as a qualified contractor lead?
A call can be real, relevant, and still fail to become a job. Define qualification before buying demand so your team and provider can judge the same evidence.